手機版
In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the advertising campaign for the company’s new ice-cream sandwich.
Tanya: Good morning, Carla. How are you today?
Carla: I’m doing fine. How about you?
Tanya: Great, thanks. So, what’s the status of our advertising campaign?
Carla: As I mentioned before, it’ll be a national campaign starting next month. We’ve decided to use a variety of media for full coverage. First, we’ll have 30-second spots on television once a day for 3 weeks.At the same time, we’ll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we’ll have some outdoor ads using billboards near main entrances to big cities.
Tanya: What style will the ads use?
Carla: We’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There’ll be some reason why thrown in to hype our choice of flavors and show everyone they’re not stuck with just vanilla.
Tanya: Sounds like an ideal approach. Will we have a new slogan?
Carla: Definitely. The advertising agency’s working onthat right now. They’ll have some proposals ready by the end of the week.
Tanya: Sounds like we’ll have a winner on our hands!
中文：
在這個對話中，Tanya Nichols是一家冰淇淋生產公司的老板，她正在和她的市場部經理Carla Hutchison就公司新的冰淇淋三明治的廣告宣傳活動談話。
Tanya: 早上好，Carla。你今天過得怎么樣？
Carla: 我很好，你呢？
Tanya: 很好，謝謝。我們公司的廣告宣傳作得怎么樣了？
Carla: 正如我以前所提到的，我們下個月開始的宣傳活動，是全國范圍內的。我們已經決定利用各種媒體做全面宣傳。首先，我們在電視上做持續三個禮拜的廣告，每天一次，時間為30秒鐘傳。同時，我們還會在被選中的人口較多的城市的電臺廣播中宣傳，每天三次，每次時間為15秒。最后，我們還會有一些戶外宣傳活動，在
大城市的主要入口處，樹立廣告牌。
Tanya: 那么采取什么樣的風格呢？
Carla: 我們將把焦點放在日常生活方面，告訴你只要吃一個冰淇淋三明治，就能消除夏日炎熱。我們還會通過對多樣性口味選擇的宣傳，告訴大家推薦我們公司產品的原因，香草并不是惟一的口味。
Tanya: 似乎是個完美的方案。我們會有新的口號嗎？
Carla: 當然，廣告代理商正在設計呢。這個周末會出臺一些新的策劃。
Tanya: 聽起來我們將會成為一個大贏家！
Tanya: Good morning, Carla. How are you today?
Carla: I’m doing fine. How about you?
Tanya: Great, thanks. So, what’s the status of our advertising campaign?
Carla: As I mentioned before, it’ll be a national campaign starting next month. We’ve decided to use a variety of media for full coverage. First, we’ll have 30-second spots on television once a day for 3 weeks.At the same time, we’ll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we’ll have some outdoor ads using billboards near main entrances to big cities.
Tanya: What style will the ads use?
Carla: We’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There’ll be some reason why thrown in to hype our choice of flavors and show everyone they’re not stuck with just vanilla.
Tanya: Sounds like an ideal approach. Will we have a new slogan?
Carla: Definitely. The advertising agency’s working onthat right now. They’ll have some proposals ready by the end of the week.
Tanya: Sounds like we’ll have a winner on our hands!
中文：
在這個對話中，Tanya Nichols是一家冰淇淋生產公司的老板，她正在和她的市場部經理Carla Hutchison就公司新的冰淇淋三明治的廣告宣傳活動談話。
Tanya: 早上好，Carla。你今天過得怎么樣？
Carla: 我很好，你呢？
Tanya: 很好，謝謝。我們公司的廣告宣傳作得怎么樣了？
Carla: 正如我以前所提到的，我們下個月開始的宣傳活動，是全國范圍內的。我們已經決定利用各種媒體做全面宣傳。首先，我們在電視上做持續三個禮拜的廣告，每天一次，時間為30秒鐘傳。同時，我們還會在被選中的人口較多的城市的電臺廣播中宣傳，每天三次，每次時間為15秒。最后，我們還會有一些戶外宣傳活動，在
大城市的主要入口處，樹立廣告牌。
Tanya: 那么采取什么樣的風格呢？
Carla: 我們將把焦點放在日常生活方面，告訴你只要吃一個冰淇淋三明治，就能消除夏日炎熱。我們還會通過對多樣性口味選擇的宣傳，告訴大家推薦我們公司產品的原因，香草并不是惟一的口味。
Tanya: 似乎是個完美的方案。我們會有新的口號嗎？
Carla: 當然，廣告代理商正在設計呢。這個周末會出臺一些新的策劃。
Tanya: 聽起來我們將會成為一個大贏家！
